Experience Matters

Fractional Product Owner with iGaming and Go to Market expertise

Delivering product vision, scalable growth, and revenue optimization for the gaming industry. expertise

Strong Background in Sweepstakes, Real Money Gaming (RMG), and Casino Operations.

Platform Leadership: Served as Chief Product Officer overseeing four live sweepstakes platforms: PeakPlay, Ruby Sweeps, GoldSlips, and Bama Bingo.
B2B & B2C Strategy: Direct product owner for the Scion B2B white-label platform and the consumer-facing PeakPlay title, leading the launch from 0-to-1.
Crypto Integration: Launched the Strawberry Sweeps platform integrated with the $RUBY token and successfully deployed the Ruby Play Network on the Binance Chain.

Bingo & Horse Racing: Directed product development for real-money bingo titles in the UK and designed B-Spot, a US-based real-money online horse racing game.
Casino Loyalty: Designed a tiered loyalty program for a major Las Vegas casino group, successfully increasing repeat visits and D30 retention.
Hybrid Solutions: Developed "Charchino," a real-money bingo platform specifically designed for operation within physical land-based casinos.

Regulatory Success: Successfully negotiated with government agencies to secure project classification for blockchain-based gaming projects.
Crypto Casinos: Designed a tiered loyalty program for a major Las Vegas casino group, successfully increasing repeat visits and D30 retention.
Economy Design: Provided consulting for a Web3-based Poker platform and offered economy design guidance to established AAA developers.

Strong Data-driven strategies that scale communities and maximize player retention.

Massive Growth: Scaled a social video streaming platform from 5,000 to 500,000 Daily Active Users (DAU).
Channel Optimization: Implemented systems to identify highest-ROI acquisition channels using rigorous A/B testing and data analysis.
Community Building: Built active player communities from 0-1

Transmedia Strategy: Created strategies connecting film, television, and gaming IP to extend platform value and user engagement.
Data Analytics Stack: Established KPI dashboards using Databricks, Mixpanel, and Google Analytics to drive activation and conversion improvements.
Retention Loops: Designed retention loops that lifted D7 and D30 retention by double-digit percentage points.

Evangelism: Served as Head of Developer Evangelism at Tapjoy, creating technical documentation and onboarding new development teams.
Partnerships: Managed strategic relationships with major platforms including Apple, Google, Avalanche, Solana, Immutable, Animoca, Roblox, UEFN, Unity and Epic Games.

Converting engagement into revenue through optimized economics and go-to-market execution.

Maximizing Value: Prioritized features that directly increased ARPDAU (Average Revenue Per Daily Active User) and session length.
AdTech Integration: Helped design early VR ad networks and advised on analytics and ad tech implementation to improve yield.
Live Ops: Managed post-launch live operations to drive continuous monetization and pricing tests.

Launch Playbooks: Developed GTM and app launch playbooks that reduced time-to-value and significantly improved launch success rates.
Funding & Capital: Established a $5M Developer Fund at Tapjoy and raised over $6M in funding for the Ruby Play Network.

Cost/Benefit Analysis: Built investment cases for executives to prioritize roadmaps based on ROI goals, balancing infrastructure costs with performance.
Client Needs: Provided monetization consulting services to Wargaming and Unity Publishing
Economy Consulting: Provided specialized consulting on game economics, virtual currencies, and monetization models for both Web2 and Web3 clients.